What Makes a Good Sales Manager - Field Force Automation CRM | Increase Sales Force Productivity
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What Makes a Good Sales Manager

What makes a good Sales Manager

What Makes a Good Sales Manager

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While doing business there are hundreds of things running in and out. And the management has to be aware of everything going around. To manage and look over if the sales efforts are operating efficiently or not.


Delivering the best possible values to customers the primary focus of sales managers should be to maximize profit for the whole team. However to attain both the things promisingly both the management and sales team has to conquer a lot many things.


What is Sales Management


Sales management includes the complete process of development, coordination, operations, and implementation of techniques to achieve their sales target. It is often referred to as the direction of the sales force personnel.


It relates to all the marketing both strategic and tactical including segmentation, targeting and positioning, product merchandising and assortment, pricing, physical distribution, and communication. This important role of business is helpful to drive most of your commercial management.


This process of planning, staffing, implementing, and executing helps your sales team achieve their goals and results.  

Also, Read: How to Improve Sales Performance


Whether you’re experienced or new in your sales manager job you should have proper sales manager skills for managing your sales team. You must have a clear picture of each work accomplishing by which employee to keep track of them. 

You can overview each task, who is doing that task, and how it is going. It will help you know which of the employees are doing their work efficiently and which are not. Reviewing this you can give extra training or learning sessions on any topic you feel should need to be cleared.


It will give you a more clear vision of how your company’s sales process is going. Bringing you closer with your team members this process of sales management function will help you achieve better sales results.


Well, to learn more about the sales team and its management there are few characteristics which are vital to the sales management function process. Follow the given below list of roles and responsibilities of a sales manager to learn effective ways of managing a sales team.


1.Able to Coach


Good sales management skills include great coaching skills. A successful manager must observe the weak points of their employees to help their sales rep improve their performance. Along with maintaining the entire team of work possessing the master of coaching is one of the toughest skills. 


A successful manager must know the strengths of people working in each team to improve it. A good sales manager should be a great mentor and advisor for their teams. So that in any case if the employees are stuck they can help their team members giving good solutions to their problems.


2. Involve and Communicate


The key to performing a good sales manager job is taking your time out and getting involved with both the customers and employees. Don’t hide behind the desk in other works of office. Instead, be visible so that anyone can approach you with their queries. A good management functions an active role among the team asks questions about meeting with clients, current status about their working and many more. The sales manager at customer levels keeps the sales organization more rooted in the marketplace. As a result, customers feel more connected to the company.  




You should hire a sales manager who is innovative and strategic-minded. Who is always ready to take challenges, try new ideas, and find different creative ways to impress customers with their services. Challenging your technology with detailed knowledge about the tools and processes takes you and your company to new growth. Breaking the normal monotonous steps of work it adds new creation of work in the company.





Good manager skills involve strong leadership qualities. Your sales manager should be able to create a vision to share with their teammates. Your sales management function should have the skills to keep their team focussed and motivated.

Read more: Importance of Geo-Fencing App in Sales

They should communicate, innovate, inspire and set the tone for the sales team. They will stretch your teammates out of their comfort zone by encouraging them towards great sell. They will motivate you to spend more time to know your customers so that you come up with the challenges they face along with its solutions.


5. Give Feedbacks


A good sales manager should always give quick feedback to salespeople about their work. It makes salespeople realize their managers know what hard work they are doing. It encourages salespeople to put extra efforts in their work. Therefore always try to give quick feedback to your salespeople after the project is finished.


How Field Force Service Is Different


Field force managers have no major difference in work. Similar to other sales company field force managers collect and utilize the information in the same way. Collecting all your information it will help them utilize and learn about their fieldwork.


It will help field force managers know if the employees are delivering proper services to their customers. Also if the meetings with the clients are happening timely or not. With these details if in the future a deal does not get close sales managers can find out the reason. Detailed information about each step of work helps them find out solutions.




Sales managers who master these essential sales management skills would never fail in carrying out a good performing team. Follow this list of roles and responsibilities of a good sales manager to bring an absolute result for your company.


At Field Force Connect (sales management company), we have a large and efficient team working to manage your field force. To boost the productivity of your sales field download our app called Field Force Connect. Providing the live location tracking this CRM sales software will help you monitor all the activities performed by your employees.


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