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How to Generate Sales Leads

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How to Generate Sales Leads

What Is a Sales Lead generation? 


A lead generation can be termed as any person, business or organisation with an interest in the goods and products you are selling. Any person or organisation becoming your client for your selling services is called lead generation. Your interest can be expressed by filling,submitting your basic information like name, email id, or contact number at company’s website. Becoming a lead is first step. After receiving your interest companies call back to know your queries hoping, you eventually become their clients.


How Do Leads Obtain?


Leads are acquired by the two basic methodologies.

  • First either by the reference of any previous customer who is already using the concerned company’s services.

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  • Secondly by any advertisement, trade shows, direct mailings, third parties, or other marketing tactics. Thus a company’s marketing sector plays an additionally important role in the generation of leads.


Lead Generation Sources


  • Lead generation would always be the topic of conflict between the marketing and sales team.


  • Cause marketers are the one responsible for bringing and adding new leads however its sales teams job to convert that lead into the future client.


  • Many leads brought by the marketers appears junked or usefulness by the sales team which again creates a reason for conflict between them. . No matter what their approaches are, there is only one goal and that is, increase your company’s revenue by increasing its clients.

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  • Thus it’s important to keep your marketing and sales team properly synchronized with each other.


  • The most common and easy process of generating leads begins with direct marketing. It includes advertising campaigns, postal mails, telemarketing, email marketing, mail marketing, etc. It also includes simple referrals from existing customers. Sales tracking app is very helpful.


  • Online marketing opened many gates to spread the name of your firm showcasing its talent services.


  • Voice of content, blog posts, articles, and videos that play an important strategy in promoting the name of your brand.


  • Companies hosting business-to-business (B2B) events, performing activities such as trade shows, webinars, and lunch-and-learn meetings, etc are all different ways of scattering your business services to make new clients.


How Do You Qualify As A Sales Lead ?


  • After passing of lead to the sales team, they try and ensure to check whether the lead they’ve gotten is useful or not.


  • Many times leads passed by the marketing team isn’t appear worthy to the sales team and it just devastates both of their mental states.

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  • Thus try to give at least one minutes of time to each lead before passing it further. Checking whether the coming lead’s website is matching your services or not.



Make sure whether the person you are talking to is in authority or not.

Number of Employees

It will let you know how big their company is and tell how many numbers of employees it is stretched with. Because more the number of employees means more the budget.


People with varying locations carry different cultural style and nature of attitudes. While knowing about the location you get the idea about their locality and what background they follow. It helps you ease out your conversation with them. Leads budget will also be different according to the varying locations.


Find out whether they’ve used any product or service like this before or not. It will guide you about their previous experiences.

With that, you can prepare yourself much better on specific points where you need to pay more focus.


What are the problems or the challenges they are still facing which need rectification on a prior basis?


On the basis of the above talks and their interest, it will be easy for you to know what is their overall mood. And are they really keen to proceed with you further?

On the basis of all these, you can make your cost and if both gets agree then close the deal fruitfully.







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