About the Client

A leading FMCG brand in the snacks and beverages category, this consumer packaged goods company manages a strong distribution network across West and South India. With a field sales team of 80 executives and 20 active distributors, the company focuses on expanding retail presence and increasing secondary sales across regional markets.

Business Impact

In just 90 days, the organization achieved a 50% increase in daily retail coverage, boosted monthly order volume by ₹50+ lakhs, and improved distributor visit compliance by 57%, thanks to the structured and data-driven workflows enabled by Field Force Connect CRM.

The Challenge

The brand’s sales and distribution efforts were hindered by manual tracking, inconsistent reporting, and limited real-time visibility from field operations.

Key Challenges

• Manual tracking of distributor and retail visits
• Inconsistent or delayed secondary sales reporting
• No centralized view of new outlet additions or inactive outlets
• Delays in accessing performance metrics from field teams

Our Approach

Our team worked with the client’s regional managers and sales heads to assess their daily field operations, distribution alignment, and retail visit structure. Based on this, we customized and deployed Field Force Connect CRM with modules specifically tailored for the FMCG sector—covering retail coverage tracking, route planning, order capture, and distributor engagement analytics.

Why FieldForceConnect?

Field Force Connect was chosen for its:

• GPS-enabled retail visit tracking and performance logging
• Mobile-first outlet registration and order booking tools
• Custom dashboards for sales leaders and distribution managers
• Seamless alignment with roster planning and stock movement analytics
• Proven ability to scale in multi-location FMCG environments
  

   

Key Initiatives

• Digitization of retail visit logs with GPS and time stamps
  
• Automated daily reporting to regional managers
  
• Digital sales order logging linked with stock visibility
• Distributor roster compliance tracking and analysis
• Outlet classification (active/inactive/new) for targeted growth
  

The Solution

Features Delivered

• Geo-tagged Retail Visit Logging
• Outlet Activation & Inactivity Reports
  
• Digital Order Entry Linked with Sales Performance
• Real-Time Field Performance Dashboards
  
• Distributor Engagement Analytics
• Route Planning & Visit Optimization

The Results

Client Testimonial

Conclusion

Field Force Connect CRM enabled the FMCG client to streamline field sales, boost secondary sales visibility, and strengthen distributor alignment across regional markets. Real-time data access, route optimization, and order digitization transformed their retail operations from reactive to proactive in just 90 days.